Dark Angel Cosmetics is a black owned and cruelty-free cosmetics line based out of Toronto, Canada. The mission for the brand is to bring a high quality line to the market, that will concentrate on developing products for people of colour. In 2016 "Shorty" a 19 year old—currently 23—makeup enthusiast with dreams of becoming a celebrity MUA, came up with the idea while shopping for makeup. Struggling to find a foundation in the right shade with the right undertone, she figured she could make her own. Not just for herself but for everyone with a deep or dark complexion. But why stop there? Why not venture into lippies, highlighters, and eyeshadow? That's definitely not the end either, it's just the beginning.